Remy launches Louis XIII jeroboam
17 June, 2011
Remy Martin has launched its Louis XIII cognac in a jeroboam decanter. The new format has a £16,000 price tag and there are 100 jeroboams available.
Rémy Martin to sell €50k Louis XIII carafe
07 March, 2011
Rémy Martin has announced the sale of a 1930s crystal carafe containing Louis XIII cognac, for an estimated €50,000.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
